How many vehicles fill up without coming into the shop?
Forecourt traffic and shop traffic are rarely compared. Measuring both shows when the potential for additional sales is going untapped.
Smart Vision for fuel stations
Forecourt, shop and services managed on real traffic
VIDEO.MA measures vehicle flow, lane occupancy, pump waiting times and footfall in the shop and service areas. Where feasible, this data can be matched with sales from your POS system. Equipment placement is studied with the operator, in compliance with ATEX zones.
What it is costing you today
Free auditHow many drivers move on when they see the pumps are full?
A motorist who does not stop for lack of a free pump leaves no trace at the till. Measuring forecourt occupancy and waiting by time slot helps adapt organisation at busy hours.
Do your extra services earn as much as the space they take?
Car wash, air and service areas take up space and staff time while their usage stays unknown. Measuring real usage helps decide where to invest and what to reorganise.
Fuel Stations
Industry challenges
Vehicle flow poorly understood
The number of vehicles entering the station per time slot is often estimated rather than measured.
Pump queues at peak times
Queues build on some lanes while others stay free, which can cause customers to drive away.
Unknown shop visit rate
It is hard to know what share of forecourt customers visit the shop, and when.
Ancillary services barely tracked
Occupancy of car-wash, air and vacuum areas is rarely measured, limiting service optimisation.
VIDEO.MA
What VIDEO.MA delivers
Vehicle counting
Per projectCounting of vehicles entering and leaving the station, by time slot and by type where the layout allows.
Lane and pump occupancy
Per projectOccupancy of each lane or island and identification of underused lanes.
Pump waiting time
Per projectEstimated number of waiting vehicles and waiting time before service, per lane.
Shop footfall
Per projectAnonymous counting of shop entries and occupancy by time slot.
Service-area occupancy
Per projectOccupancy and usage duration of car-wash, air and vacuum areas.
POS sales correlation
Feasibility studyCorrelation of measured footfall with actual sales from the POS system, depending on available interfaces.
Automated station benchmarking
Coming soonAutomated comparison of indicators across a station network, planned for the future SaaS platform.
Example metrics
Vehicles per time slot
Video dataVehicles entering the station per time slot.
Lane occupancy rate
Video dataShare of time each lane is occupied.
Average pump waiting time
Video dataEstimated average wait before service, per lane and time slot.
Shop entries
Video dataAggregated shop visitors per time slot.
Shop and fuel sales
Business integrationRevenue and volumes from the station’s POS or management system.
Shop conversion rate
Video + business dataRatio of measured shop entries to the number of POS receipts.
Dashboard preview
Dashboard · Station — Today’s activityDemo data
Vehicles entered
1,184
Avg. pump wait
2 min 40 s
Shop entries
356
Car-wash occupancy
61%
Activity per hour
Events
- Queue > 3 vehicles — Lane 2
- Lane 5 idle for 45 min
- Shop occupancy > 80% — 18:10
Deployment approach
- 1
Audit and feasibility study
Station visit with the operator, survey of lanes, shop and services, identification of ATEX zones and possible equipment locations.
- 2
Zone and indicator configuration
Definition of entry counting lines, lane, waiting and shop zones, and scoping of any POS integration.
- 3
Pilot
Go-live on part of the forecourt and the shop, with counting accuracy checked by day and by night.
- 4
Rollout and follow-up
Extension to the whole station or network, periodic reporting and maintenance.
Prerequisites, limitations and privacy
- ATEX zone constraints must be respected: the location and type of each device are studied with the operator and its safety officers.
- Alerts never replace certified fire detection, emergency shutdown or station safety systems.
- Video indicators (flow, waiting, footfall) are distinct from actual sales, which can only come from the integrated POS system.
- No licence-plate reading or customer identification is offered as standard; the operator remains responsible for Law 09-08 formalities with the CNDP, with possible support from VIDEO.MA.
Frequently asked questions
Can equipment be installed near the pumps?
Forecourts include ATEX zones subject to strict rules. Camera and processing-unit locations are therefore defined with the operator, usually outside classified zones or using suitable equipment.
Can counts be linked to sales?
Yes, if the station’s POS or management system provides a usable export or interface. This integration requires a specific study, as it depends on the software in use.
Does the system detect fires?
That is not its purpose. Fire safety relies on dedicated certified systems, which VIDEO.MA analytics never replace.
Are measurements reliable at night?
Stations are generally well lit, which helps. Night-time accuracy is nevertheless checked during the pilot, particularly with regard to headlight glare.
Have a project in this industry?
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