How much of your activity is measured by no tool at all?
On many sites, flows, occupancy and waiting are only tracked through occasional observation. Measuring them from your cameras replaces estimates with figures you can compare over time.
Tailored Smart Vision
Tell us what you need to measure, and we will study how to make it visible
Service agencies, events, public venues, transport hubs, showrooms: every business has its own questions. VIDEO.MA analyses what you want to detect, count, measure or monitor, then designs a solution from configurable building blocks, according to the technical feasibility of your site.
What it is costing you today
Free auditHow much capacity are you paying for without using it?
Underused spaces, equipment or time slots are a fixed cost nobody sees. Measuring real usage helps decide where to cut back, reorganise or expand.
How many incidents are discovered after the fact?
A blocked area, out-of-hours access or idle equipment is often noticed too late. Alerts tailored to your site let you react while the fix is still simple.
Any Other Business
Industry challenges
A need that fits no template
Off-the-shelf solutions target a handful of sectors and miss the specifics of your business.
Cameras that only record
Footage is reviewed after incidents, when it could produce useful data every day.
Decisions made without measurement
Opening hours, staffing, layout or capacity are often based on estimates rather than data.
Uncertain feasibility
Without expertise, it is hard to know whether a business question can actually be answered through video analysis.
VIDEO.MA
What VIDEO.MA delivers
People counting
Per projectAggregated, anonymous counting of passages through defined entrances, doors or lines.
Vehicle counting
Per projectCounting of incoming and outgoing vehicles, per lane, access point or zone.
Zone occupancy
Per projectMeasurement of the number of people or objects present in configurable zones.
Dwell and waiting times
Per projectEstimated time spent in a zone: waiting, service, parking or processing.
Configurable alerts
Per projectNotifications on threshold breaches, after-hours presence or entry into a restricted zone.
Specific object or event detection
Feasibility studyDetection of an object, state or situation specific to your business, after study and, where needed, training of a dedicated model.
Integration with your systems
Feasibility studyConnecting video indicators to your POS, ERP, ticketing or business tools, depending on available interfaces.
Self-service dashboards
Coming soonBuilding and configuring your own multi-site dashboards, planned for the future SaaS platform.
Example metrics
Passages per time slot
Video dataAggregated number of people or vehicles crossing a defined line.
Zone occupancy
Video dataAverage and peak number of people or objects present in a zone.
Average dwell time
Video dataAverage time spent in a waiting, service or parking zone.
Alerts triggered
Video dataNumber and breakdown of alerts by type, zone and time slot.
Integrated business data
Business integrationSales, tickets, bookings or orders from your existing systems.
Cross-referenced indicators
Video + business dataMeasured footfall matched with business data, for example a conversion rate.
Dashboard preview
Dashboard · Site — Configured indicatorsDemo data
Passages today
1,026
Current occupancy
42%
Avg. time in zone
6 min
Alerts today
5
Activity per hour
Events
- Occupancy threshold exceeded — Reception area
- Wait > 10 min — Counter 1
- After-hours presence — Storeroom, 23:20
Deployment approach
- 1
Needs assessment and feasibility
Discussion of your business question, site visit or review of existing footage, and a clear view of what is achievable and at what level of reliability.
- 2
Solution design
Selection of the right building blocks (counting, zones, durations, alerts, integration), the required hardware and the indicators to report.
- 3
Pilot
Implementation on a limited scope to measure real accuracy and confirm the usefulness of the indicators.
- 4
Rollout and follow-up
Wider deployment, team training, maintenance and adjustments as your needs evolve.
Prerequisites, limitations and privacy
- Every request goes through a feasibility study: some detections cannot be achieved reliably with the site’s cameras or conditions, and VIDEO.MA says so clearly.
- Solutions favour aggregated, anonymous, zone-based analysis; facial recognition and biometric identification are not part of the offering.
- You remain the data controller under Law 09-08 and responsible for CNDP formalities; VIDEO.MA can help you prepare them.
- Alerts complement your certified security, fire and intrusion systems and never replace them.
Frequently asked questions
My industry isn’t listed. Can you help?
Yes. Smart Vision building blocks (counting, zones, durations, occupancy, alerts, integration) apply to many environments. Tell us what you want to measure and we will assess feasibility.
How does the feasibility study work?
We analyse your need, your existing cameras and site conditions, sometimes from sample footage. You receive a reasoned opinion on what is achievable and on any equipment that may be required.
Do we need to replace our cameras?
Not necessarily. Many existing IP cameras can be used. Additional cameras or repositioning are recommended only when angle, resolution or lighting prevent reliable measurement.
Can you detect an object very specific to our business?
Sometimes, but it may require collecting images and training a dedicated model. Such needs are handled case by case, after a specific study.
Is the SaaS platform already available?
No. The VIDEO.MA SaaS platform is in preparation. Today, solutions are delivered project by project, after a feasibility study.
Have a project in this industry?
Get a quote tailored to your sites, cameras and metrics.
Other industries
Retail & CommerceRestaurants & CafésCar WashWarehouse & LogisticsParking & MobilityHospitality & HotelsIndustry & ManufacturingHealthcare & ClinicsEducation & SchoolsBanking & Financial InstitutionsOffices & Corporate BuildingsConstruction SitesAgriculture & LivestockFuel StationsGyms & Sports Facilities