How many customers leave the branch before being served?
A customer who walks out in front of a long queue appears in no branch indicator. Measuring real waiting time by time slot lets you open an extra counter at the right moment.
Smart Vision for banking
Branches managed on actual waiting times and measured footfall
VIDEO.MA turns your branch cameras into operational indicators: queues, estimated waiting time, footfall by time slot and ATM-area activity. These analytics complement your certified security systems and existing procedures, and never replace them.
What it is costing you today
Free auditDoes counter staffing follow real footfall?
Rotas often rely on averages that smooth out the start-of-month or end-of-day peaks. Knowing footfall hour by hour helps assign advisers where the waiting actually builds up.
Which branches are understaffed, and which are overstaffed?
Comparing branches without consistent footfall data means comparing impressions. Indicators measured the same way at every site help decide on hours, staffing and layout.
Banking & Financial Institutions
Industry challenges
Unmeasured waiting time
The wait customers experience is rarely quantified reliably, especially when not everyone takes a ticket.
Staffing out of step with demand
Without data by time slot, it is hard to align open counters and advisor availability with actual peaks.
Hard-to-compare branches
Branch networks lack consistent indicators to compare footfall and waiting times from one site to another.
ATM areas unmonitored after hours
Self-service areas stay accessible outside opening hours, and unusual situations can go unnoticed.
VIDEO.MA
What VIDEO.MA delivers
Queue detection
Per projectMeasurement of the number of people queuing, with an alert when a configurable threshold is exceeded.
Estimated waiting time
Per projectEstimated average time spent in the waiting area, calculated in an aggregated, anonymous way.
Branch footfall by time slot
Per projectEntry counts and lobby occupancy by time slot, to adjust team organisation.
Counter and zone attendance
Per projectAggregated occupancy of counter, advisory and self-service zones, with no individual tracking of staff or customers.
ATM-area assistance alerts
Feasibility studyFlagging of unusual situations, such as prolonged presence, so that authorised teams can check.
After-hours presence alerts
Per projectNotification of presence in defined zones outside opening hours, in addition to certified intrusion systems.
Queue-management correlation
Feasibility studyMatching video measurements with data from a ticketing or appointment system, depending on available interfaces.
Automated network benchmarking
Coming soonAutomated comparison of indicators across branches, planned for the future multi-site SaaS platform.
Example metrics
Estimated average waiting time
Video dataAverage time spent in the waiting area, per time slot.
Queue length
Video dataNumber of people waiting, live value and peak per period.
Entries per time slot
Video dataAggregated branch entries in 30-minute slots.
Zone occupancy
Video dataOccupancy rate of the lobby, counters and self-service area.
Tickets issued per time slot
Business integrationTicket or appointment volume from the queue-management system, when integrated.
Measured vs. system waiting time
Video + business dataComparison of the wait observed on video with the wait calculated by the ticketing system.
Dashboard preview
Dashboard · Branch — Today’s activityDemo data
Entries
214
Est. average wait
7 min
Peak queue
9 people
Busiest slot
11:00 – 11:30
Activity per hour
Events
- Queue > 6 people — Main lobby
- Prolonged presence — ATM area 2
- After-hours presence — Self-service area, 22:41
Deployment approach
- 1
Audit and feasibility study
Review of installed cameras, pilot branch layouts and security constraints, in coordination with security and compliance teams.
- 2
Zone and indicator configuration
Definition of waiting, counter and ATM zones, alert thresholds and analysis time slots.
- 3
Branch pilot
Go-live in one or a few branches, validation of measurement accuracy and of the alert-handling workflow.
- 4
Rollout and follow-up
Phased extension across the network, consolidation of indicators, and maintenance of equipment and models.
Prerequisites, limitations and privacy
- Analytics complement certified security systems and existing procedures; they replace neither alarms, remote monitoring nor regulatory measures.
- No facial recognition or biometric identification: indicators are aggregated and anonymous.
- No individual staff productivity measurement; counter attendance is analysed by zone.
- As data controller, the bank completes Law 09-08 formalities with the CNDP and informs customers and staff; VIDEO.MA can provide support.
- Integration with a queue-management system depends on available interfaces and requires a specific study.
Frequently asked questions
How is waiting time estimated?
The system measures, in aggregate, the time spent in a defined waiting zone, without identifying anyone. The result is a statistical estimate whose accuracy is checked during the pilot.
Does this replace our security systems?
No. VIDEO.MA provides operational indicators and assistance alerts. Certified alarm, remote monitoring and security procedures stay in place and take priority.
Does video data leave the branch?
Processing can run on Edge AI inside the branch. Only aggregated indicators are then transmitted, according to the architecture agreed with your IT and security teams.
Can we compare several branches?
Yes, provided the same indicators are configured at each site. Automated self-service benchmarking is planned for the future SaaS platform; today, consolidation is handled as part of the project.
Have a project in this industry?
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