How many members fail to renew because the gym is too crowded?
Saturated machines at peak times discourage members, and the gym has no measure of it. Knowing real occupancy by time slot helps smooth attendance and keep members better informed.
Smart Vision for sport
A better-run gym with occupancy measured in real time
VIDEO.MA measures footfall in your facility, usage of cardio, strength and group-class zones, and occupancy of pools and courts. Aggregated data helps you smooth peak hours and adapt your layout. Changing rooms are never filmed.
What it is costing you today
Free auditWhich equipment did you pay for that nobody uses?
Some zones are saturated while others stay empty, but impressions are not enough to make the call. Measuring activity by zone guides purchases, replacements and floor layout.
Do your classes and opening hours match real attendance?
Opening early or keeping a poorly attended class running costs staff time and energy. Measuring attendance hour by hour lets you adjust the schedule on data rather than gut feeling.
Gyms & Sports Facilities
Industry challenges
Saturated peak hours
The gym is packed at the same times every day, degrading member experience and potentially driving cancellations.
Unbalanced zones
Some zones or equipment are overloaded while others are underused, with no data to rearrange the space.
No visibility for members
Members cannot tell in advance whether the gym is crowded, which sometimes puts them off coming.
Poorly planned pools and courts
Actual use of lanes, courts and pitches often differs from schedules, with no measurement to confirm it.
VIDEO.MA
What VIDEO.MA delivers
Real-time occupancy
Per projectEstimated number of people in the facility at any moment, based on entries and exits.
Entrance counting
Per projectAnonymous counting at reception, by time slot and day of the week.
Training-zone usage
Per projectAggregated occupancy of cardio, strength, free-weights or group-class zones.
Peak-hour analysis
Per projectIdentification of the busiest slots to adapt staffing, classes and pricing offers.
Pool and court occupancy
Feasibility studyOccupancy of pools, swim lanes, courts or pitches, depending on camera layout.
Access-control reconciliation
Feasibility studyComparison of measured passages with recorded badges or memberships, depending on available interfaces.
Public occupancy display
Coming soonSharing real-time occupancy with members via screen, website or app, planned for the future SaaS platform.
Example metrics
Live headcount
Video dataEstimated number of people in the facility at a given moment.
Entries per time slot
Video dataAggregated entries per time slot and day of the week.
Occupancy by zone
Video dataAverage and peak occupancy of cardio, strength and class zones.
Badge check-ins
Business integrationPassages recorded by the access-control or membership management system.
Attendance by membership type
Video + business dataAggregated breakdown of visits by membership plan, combining video counts with access data.
Dashboard preview
Dashboard · Gym — Today’s attendanceDemo data
Currently inside
87
Entries today
462
Busiest zone
Strength
Expected peak
18:30 – 20:00
Activity per hour
Events
- Cardio zone occupancy > 85%
- Facility at 80% capacity — 19:05
- Group-class studio empty — 15:00 slot
Deployment approach
- 1
Audit and feasibility study
Visit of the facility, survey of entrances, zones and pools, review of existing cameras and definition of areas excluded from any analysis.
- 2
Zone and indicator configuration
Setup of reception counting lines, training zones and occupancy thresholds.
- 3
Pilot
Go-live at reception and in one or two zones, compared with recorded check-ins to validate accuracy.
- 4
Rollout and follow-up
Extension to other zones or sites, periodic attendance reports and maintenance.
Prerequisites, limitations and privacy
- Changing rooms, showers and toilets are never filmed or analysed.
- No facial recognition or member identification: indicators are aggregated and anonymous.
- Pools present specific constraints (reflections, humidity, condensation) that require a dedicated study.
- As data controller, the operator completes Law 09-08 formalities with the CNDP and informs members; VIDEO.MA can provide support.
Frequently asked questions
Are changing rooms filmed?
No, never. Changing rooms, showers and toilets are excluded from any capture or analysis. Only training and reception areas may be covered.
Can we show occupancy to our members?
Technically, yes, based on occupancy data. Self-service public display is planned for the future SaaS platform; in the meantime, a display solution can be studied as part of a project.
Is counting more reliable than badges?
The two are complementary. A badge records a member’s access, while video counting measures actual entries and exits, including guests or exits without a badge.
Can pool occupancy be tracked?
It depends on the pool layout, lighting and reflections. A specific feasibility study is needed before any commitment.
Have a project in this industry?
Get a quote tailored to your sites, cameras and metrics.